How To Write Google Ads That Attract Clicks – The purpose of Google ads is to convince people to buy something. The words You use in Your Google ads is very important.
People only care about their problems solved. For example, before buying a registry cleaner, people always want to know if a registry cleaner can remove all the ad-ware or spy of their computer.
They want to know all the features, as well as the price. The biggest challenge is the limited space You have. In Google ads, the title was 25 characters long and the body is 35 characters. Therefore, your goal should be clear, simple and relevant.
The Headline must contain the proper keywords You bid on. That means If You bid on the keyword phrase “slow computer”, Your title should be something like “Fix a slow computer You” or “why is Your computer slow”. Many people are making a big mistake by writing news as a “Buy eye doctor-eye now.”
People who search for” computer slow ” always look for information in advance, but not a product overview. Remember, Google ads you will definitely relate to what the people want. If Your potential customers think that it’s really relevant, they will click Your ads, and CTR will increase.
After the title, You still have two lines to convince Your potential customers. Think about it, if you’re looking for something to buy, what do you want to know what’s next. Yes, the features of the product and whether the product can fill your needs. Therefore, in your ad, the second line You have to write about is profit.
Once again, if You sell a registry cleaner, You should provide information on the second line about how effective a registry cleaner to remove the virus. For example, You can write something like “speed up Your PC and Stop crashes” or “safely improves PC performance” to inform people about what can your product do.
Therefore, the second line advertisement You should tell Your potential customers how they actually will be helped by what You have written.
The last line should list Your bid or price. If You sell products Amazon for example, You can write something like “only $199 – Free Shipping”. Just make everything simple, and does not include any call-to-action phrases here.
In conclusion, good advertising should be clear, frankly, interesting, concentration, and most importantly, relevant. Selling on the internet is tantamount to sell personally. People will see that you are doing real business, and they will click and buy.